Consumer behavior : Building marketing strategy (Record no. 6422)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230711s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5134-479-7 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | HA-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins,Del I |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior : Building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw Hill Education(India) Private Limited |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 776p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | UNIVESITY BUSNIESS SCHOOL |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Motherbaugh,David L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRSPTU Central Library | MRSPTU Central Library | Krishna Book Distributors | 750.00 | KBD/2016-2017/960042808 | 1 | 658.8342 HA-C | 38277 | 05/13/2024 | 04/18/2024 | 04/18/2024 | 08/17/2023 | Book | ||||||
| MRSPTU Central Library | MRSPTU Central Library | Krishna Book Distributors | 750.00 | KBD/2016-2017/960042808 | 658.8342 HA-C | 38278 | 08/17/2023 | 08/17/2023 | Book | |||||||||
| MRSPTU Central Library | MRSPTU Central Library | Krishna Book Distributors | 750.00 | KBD/2016-2017/960042808 | 658.8342 HA-C | 38279 | 08/17/2023 | 08/17/2023 | Book | |||||||||
| MRSPTU Central Library | MRSPTU Central Library | Krishna Book Distributors | 750.00 | KBD/2016-2017/960042808 | 658.8342 HA-C | 38280 | 08/17/2023 | 08/17/2023 | Book | |||||||||
| MRSPTU Central Library | MRSPTU Central Library | Krishna Book Distributors | 750.00 | KBD/2016-2017/960042808 | 2 | 658.8342 HA-C | 38281 | 04/24/2025 | 03/03/2025 | 08/17/2023 | Book | |||||||
| MRSPTU Central Library | MRSPTU Central Library | Krishna Book Distributors | 750.00 | KBD/2016-2017/960042808 | 658.8342 HA-C | 38282 | 08/17/2023 | 08/17/2023 | Book | |||||||||
| MRSPTU Central Library | MRSPTU Central Library | Krishna Book Distributors | 750.00 | KBD/2016-2017/960042808 | 658.8342 HA-C | 38283 | 08/17/2023 | 08/17/2023 | Book | |||||||||
| MRSPTU Central Library | MRSPTU Central Library | Krishna Book Distributors | 750.00 | KBD/2016-2017/960042808 | 658.8342 HA-C | 38284 | 08/17/2023 | 08/17/2023 | Book |