Advertising Management : Text and Cases (Record no. 6789)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230711s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-272-1565-6 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SA-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahni,N.K |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Management : Text and Cases |
| Remainder of title | For MBA Course and For Other Indian Universities |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011 |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kalyani Publishers House |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 17.19p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | UNIVESITY BUSNIESS SCHOOL |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta,Meenu |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRSPTU Central Library | MRSPTU Central Library | 11/05/2043 | Krishna Book Distributors | 225.00 | KBD/2017-2018/1020243059 | 659.1 SA-A | 40447 | 08/17/2023 | 08/17/2023 | Book | ||||||
| MRSPTU Central Library | MRSPTU Central Library | 11/05/2043 | Krishna Book Distributors | 225.00 | KBD/2017-2018/1020243059 | 659.1 SA-A | 40448 | 08/17/2023 | 08/17/2023 | Book | ||||||
| MRSPTU Central Library | MRSPTU Central Library | 11/05/2043 | Krishna Book Distributors | 225.00 | KBD/2017-2018/1020243059 | 659.1 SA-A | 40449 | 08/17/2023 | 08/17/2023 | Book | ||||||
| MRSPTU Central Library | MRSPTU Central Library | 11/05/2043 | Krishna Book Distributors | 225.00 | KBD/2017-2018/1020243059 | 659.1 SA-A | 40450 | 08/17/2023 | 08/17/2023 | Book | ||||||
| MRSPTU Central Library | MRSPTU Central Library | 11/05/2043 | Krishna Book Distributors | 225.00 | KBD/2017-2018/1020243059 | 659.1 SA-A | 40451 | 08/17/2023 | 08/17/2023 | Book |