Bose, Biplab S <br/><br/>
Marketing management 

 - 3rd Ed. 
 - Mumbai  Himalaya Publishing House  2010 
 - 792 
<br/><br/><label>ISBN: </label>978-81-8488-300-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>UNIVESITY BUSNIESS SCHOOL
<br/><br/><label>Dewey Class. No.: </label>658  / BO-M