TY  - BOOK
AU  - Zikmund,William G
AU  - Babin,Barry J
TI  - Business research methodology
SN  - 978-81-315-1851-9
U1  - 658 
PY  - 2012///
CY  - Delhi
PB  - Cengage Learning
KW  - UNIVESITY BUSNIESS SCHOOL
ER  -