Malhotra,Naresh <br/><br/>
Marketing research  An applied orientation 

 - 7th . Ed. 
 - New Delhi  Pearson  2016 
 - 968p. 
<br/><br/><label>ISBN: </label>978-93-325-5569-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>UNIVESITY BUSNIESS SCHOOL
<br/><br/><label>Dewey Class. No.: </label>658.83  / MA-M