Rao, Venugopal K <br/><br/>
Product and brand management text and cases 

 - 1st Ed. 
 - Mumbai  Himalaya Publishing House  2014 
 - 458p. 
<br/><br/><label>ISBN: </label>978-93-5142-599-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>UNIVESITY BUSNIESS SCHOOL
<br/><br/><label>Dewey Class. No.: </label>658.5  / RA-P