TY  - BOOK
AU  - Rao, Venugopal K
TI  - Product and brand management text and cases
SN  - 978-93-5142-599-1
U1  - 658.5 
PY  - 2014///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - UNIVESITY BUSNIESS SCHOOL
ER  -