TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G
TI  - Advertising management
SN  - 978-81-775-8850-7
U1  - 659.1 
PY  - 2014///
CY  - New Delhi
PB  - Pearson
KW  - UNIVESITY BUSNIESS SCHOOL
ER  -