Hawkins,Del I <br/><br/>
Consumer behavior : Building marketing strategy 

 - 12th Ed. 
 - New Delhi  McGraw Hill Education(India) Private Limited  2015 
 - 776p. 
<br/><br/><label>ISBN: </label>978-93-5134-479-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>UNIVESITY BUSNIESS SCHOOL
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HA-C