TY  - BOOK
AU  - Hawkins,Del I
AU  - Motherbaugh,David L
TI  - Consumer behavior : Building marketing strategy
SN  - 978-93-5134-479-7
U1  - 658.8342 
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hill Education(India) Private Limited
KW  - UNIVESITY BUSNIESS SCHOOL
ER  -