TY  - BOOK
AU  - Sahni,N.K
AU  - Gupta,Meenu
TI  - Advertising Management : Text and Cases: For MBA Course and For Other Indian Universities
SN  - 978-93-272-1565-6
U1  - 659.1 
PY  - 2011///
CY  - New Delhi
PB  - Kalyani Publishers House
KW  - UNIVESITY BUSNIESS SCHOOL
ER  -