Kotler,Philip <br/><br/>
Marketing management ( a south asian perspective) 

 - 15th Ed. 
 - New Delhi  Pearson  2016 
 - 513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Univesity Busniess School
<br/><br/><label>Dewey Class. No.: </label>658  / KO-M